Top of Funnel (TOFU)

The awareness stage of the marketing funnel where potential customers first discover your brand through content, ads or search.

Why this matters for BC businesses

Understanding top of funnel (tofu) is essential for British Columbia business owners who want to make informed decisions about their growth strategy. This concept directly impacts how you approach customer acquisition, competitive positioning and commercial measurement.

Related terms

Sources and review

Written and reviewed by Ali Sedighi, MBA, founder and principal of Vancouver.Agency. Definitions are based on current industry standards and search engine guidelines.