Vancouver-based · British Columbia

Glossary

Marketing and growth terminology for British Columbia business owners. Clear definitions written for decision-makers, not specialists.

SEO

Search Engine Optimization (SEO)Local SEO Organic Search Keyword Research Long-Tail Keywords Search Intent Featured Snippet Backlink Topical Authority E-E-A-T

Local SEO

Google Business Profile (GBP)Map Pack Citation NAP Consistency

Paid Media

Paid Search Pay-Per-Click (PPC)Google Guaranteed Quality Score Impression Share Remarketing

Analytics

Cost Per Acquisition (CPA)Customer Lifetime Value (LTV)Return on Investment (ROI)Bounce Rate Click-Through Rate (CTR)Multi-Touch Attribution

CRO

Conversion Rate Conversion Rate Optimization (CRO)A/B Testing

Marketing

Call to Action (CTA)Marketing Funnel Lead Generation Top of Funnel (TOFU)Bottom of Funnel (BOFU)Fractional CMO Digital PR

Web Design

AI Search

Answer Engine Optimization (AEO)LLM Optimization

Technical SEO

Structured Data Schema Markup Canonical URL Hreflang Tags XML Sitemap Robots.txt Crawl Budget Core Web Vitals Largest Contentful Paint (LCP)Cumulative Layout Shift (CLS)Mobile-First Indexing

Brand Strategy

Brand Positioning Unique Value Proposition (UVP)

Content Strategy

Thought Leadership

Strategy

Go-to-Market (GTM) Strategy Market Entry