Vancouver-based · British Columbia
Return on Investment (ROI)
A performance measure used to evaluate the efficiency of an investment, calculated as (Revenue - Cost) / Cost × 100.
Analytics
A performance measure used to evaluate the efficiency of an investment, calculated as (Revenue - Cost) / Cost × 100.
Why this matters for BC businesses
Understanding return on investment (roi) is essential for British Columbia business owners who want to make informed decisions about their growth strategy. This concept directly impacts how you approach customer acquisition, competitive positioning and commercial measurement.
Related terms
Cost Per Acquisition (CPA)Customer Lifetime Value (LTV)Bounce RateClick-Through Rate (CTR)Multi-Touch Attribution
Sources and review
Written and reviewed by Ali Sedighi, MBA, founder and principal of Vancouver.Agency. Definitions are based on current industry standards and search engine guidelines.