Vancouver-based · British Columbia
Customer Lifetime Value (LTV)
The predicted total revenue a business can expect from a single customer account throughout their relationship.
Analytics
The predicted total revenue a business can expect from a single customer account throughout their relationship.
Why this matters for BC businesses
Understanding customer lifetime value (ltv) is essential for British Columbia business owners who want to make informed decisions about their growth strategy. This concept directly impacts how you approach customer acquisition, competitive positioning and commercial measurement.
Related terms
Cost Per Acquisition (CPA)Return on Investment (ROI)Bounce RateClick-Through Rate (CTR)Multi-Touch Attribution
Sources and review
Written and reviewed by Ali Sedighi, MBA, founder and principal of Vancouver.Agency. Definitions are based on current industry standards and search engine guidelines.