Vancouver-based · British Columbia
Cost Per Acquisition (CPA)
The total cost of acquiring a customer through a specific marketing channel, calculated as total campaign cost divided by number of acquisitions.
Analytics
The total cost of acquiring a customer through a specific marketing channel, calculated as total campaign cost divided by number of acquisitions.
Why this matters for BC businesses
Understanding cost per acquisition (cpa) is essential for British Columbia business owners who want to make informed decisions about their growth strategy. This concept directly impacts how you approach customer acquisition, competitive positioning and commercial measurement.
Related terms
Customer Lifetime Value (LTV)Return on Investment (ROI)Bounce RateClick-Through Rate (CTR)Multi-Touch Attribution
Sources and review
Written and reviewed by Ali Sedighi, MBA, founder and principal of Vancouver.Agency. Definitions are based on current industry standards and search engine guidelines.