Vancouver-based · British Columbia
Impression Share
The percentage of times your ads are shown out of the total eligible impressions available in your target market.
Paid Media
The percentage of times your ads are shown out of the total eligible impressions available in your target market.
Why this matters for BC businesses
Understanding impression share is essential for British Columbia business owners who want to make informed decisions about their growth strategy. This concept directly impacts how you approach customer acquisition, competitive positioning and commercial measurement.
Related terms
Sources and review
Written and reviewed by Ali Sedighi, MBA, founder and principal of Vancouver.Agency. Definitions are based on current industry standards and search engine guidelines.