Vancouver-based · British Columbia
Pay-Per-Click (PPC)
An advertising model where advertisers pay each time a user clicks on their ad. Google Ads and social media ads operate on a PPC model.
Paid Media
An advertising model where advertisers pay each time a user clicks on their ad. Google Ads and social media ads operate on a PPC model.
Why this matters for BC businesses
Understanding pay-per-click (ppc) is essential for British Columbia business owners who want to make informed decisions about their growth strategy. This concept directly impacts how you approach customer acquisition, competitive positioning and commercial measurement.
Related terms
Sources and review
Written and reviewed by Ali Sedighi, MBA, founder and principal of Vancouver.Agency. Definitions are based on current industry standards and search engine guidelines.