How to Use Google Business Profile Posts to Attract More BC Customers
Strategy for creating effective Google Business Profile posts that drive engagement and leads.
By Ali Sedighi, MBA · June 10, 2025
Google Business Profile posts are short updates that appear in your business listing on Google Search and Maps. They are an underutilized tool for BC businesses to engage potential customers directly in search results.
Types of GBP posts include: - What's New posts for general updates and announcements - Offers posts for promotions and discounts - Events posts for workshops, open houses and community events - Product posts for showcasing specific products or services
Best practices for GBP posts: - Post at least weekly to maintain active status - Use high-quality images (not stock photos) - Include clear calls to action - Keep copy concise and benefit-focused - Include relevant keywords naturally - Monitor post performance and refine your approach
BC businesses that post regularly to GBP see significantly higher engagement than those with inactive profiles.
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Written and reviewed by Ali Sedighi, MBA, founder and principal of Vancouver.Agency. Content is updated regularly to reflect current best practices and market conditions.