How to Measure Marketing ROI: A Framework for BC Business Owners
Practical framework for measuring and improving marketing return on investment for British Columbia businesses.
By Ali Sedighi, MBA · May 10, 2025
Measuring marketing ROI is essential for BC business owners who want to make informed decisions about their marketing investments. Without proper measurement, it's impossible to know which channels are working and which are wasting money.
A practical ROI measurement framework includes: 1. Define your target metrics (leads, customers, revenue) 2. Set up proper tracking (call tracking, form tracking, CRM integration) 3. Calculate customer acquisition cost (CAC) by channel 4. Measure customer lifetime value (LTV) for comparison 5. Calculate ROI as (Revenue - Cost) / Cost × 100 6. Review and optimize monthly
For most BC businesses, the biggest measurement gap is phone call tracking. Without it, you're likely underreporting the performance of your marketing by 40-60%.
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Written and reviewed by Ali Sedighi, MBA, founder and principal of Vancouver.Agency. Content is updated regularly to reflect current best practices and market conditions.